Who Are Cocktail Ultra-Enthusiasts?
Photo by OurWhisky Foundation on Unsplash
We’re really excited to finally share the first research drop from Faster Horses, exploring where cocktail culture is headed—and the power of obsession-driven research/recruitment.
If you’re tired of hearing 𝒈𝒆𝒕 𝒎𝒆 𝒐𝒖𝒕 𝒐𝒇 𝒕𝒉𝒊𝒔 𝒇*𝒄𝒌𝒊𝒏𝒈 𝒇𝒐𝒄𝒖𝒔 𝒈𝒓𝒐𝒖𝒑 type stuff from people who have nothing better to do than make a few random bucks on Thursday at 3pm, then this report is for you.
When the rubber hits the road in research, most drinkers don’t have all the much to say about your bourbon or tequila brand, and why they make the choices they do. Your brand is just one small part, of an even smaller part of their lives. And so, you're left with many questions, and blanks to fill-in.
Money and time wasted. Unnecessary debate and confusion inside your business. It’s time to do things differently.
𝐒𝐨, 𝐥𝐞𝐭'𝐬 𝐭𝐚𝐥𝐤 𝐜𝐨𝐜𝐤𝐭𝐚𝐢𝐥𝐬...
There is wild creativity taking place in the at-home channel. If you want to understand where cocktails are headed, you'd be remiss to only look at what is happening in the world's best bars.
At-home enthusiasts are quietly reshaping drink culture, innovating in kitchens and living rooms, and powerfully influencing how everyday drinkers think about spirits, and driving cultural relevance for the brands that connect with them.
𝐖𝐢𝐭𝐡𝐢𝐧 𝐭𝐡𝐞 𝐫𝐞𝐩𝐨𝐫𝐭 𝐲𝐨𝐮'𝐥𝐥 𝐟𝐢𝐧𝐝:
Profiles and stories from these drinkers
A motivational framework to help engage & understand them
Insight into their dedicated creative practices
Future-facing insight into where cocktails are headed.
Download your copy below.
https://fasterhorses.one/cocktails-report